Why Mobile-First Website is Important
Google made it clear that mobile website will play an important role in determining the web site ranking, earlier this year. Since, 21st April 2015, Google started giving more preference to the mobile-friendly sites in SERP. The concept of mobile first web design was in existence back 2009, despite the fact that many people were initially skeptical about this concept, it actually managed to garner attention. Expecting immediate success is something you should not do when it comes to mobile first web design.
According to Business Insider Report on March 11 2015, “In total, global smartphone shipments grew roughly 35% year-over-year (YOY) in the fourth quarter of 2014, culminating a year in which the market surpassed the 1 billion shipments milestone for the first time, according to BI Intelligence estimates.” According to a research, it is clear that mobile overtook desktop as per the number of users worldwide.
This is probably because of the fact that more and more people are relying upon their mobile phones for browsing the internet. With growing mobile browsing stats, Google’s update seems to make complete sense. According to Google’s new update, the responsive design definitely has to be a part of all websites. For your website to achieve the high ranking, you will need to adapt the Google’s update and design websites that are well optimized for mobile.