Ecommerce Trends for a Profitable 2015
About one-third of e-commerce sales is now happening on mobile devices
In 2014, one of the major outcomes was, ⅓ of eCommerce orders were coming from a mobile device rather than a computer. This is 23% higher than the last year, and just 12% when we started tracking this back in 2012. That means that in only 2 years, mobile’s contribution to total sales has increased by 175%.
Social discovery commerce is on the boom
Increase in mobile phone traffic to online stores is partly being fuelled by another trend: the rise of social-fuelled product discovery and effective social ad targeting. Facebook accounted for less than 5% of traffic to e-commerce sites on a desktop, that number jumps to 7% when looking at mobile phones. In comparison, search based traffic from Google represented 18% of traffic from computers, but just 12% on mobile phones.
But Facebook is not the only platform driving results for merchants. In fact, earlier this year we reported that certain industries were actually generating a significant amount of orders from secondary platforms.
Always-on shopping is now a reality
These days people are shopping anywhere and anytime that’s convenient for them. This could be on a desktop, on a smartphone, or in bed while on Facebook. This highlights how it is important for merchants to provide a flexible buying experience that adapts to their customers buying habits.