What Is Google Search Console
The Google Webmaster Tools is now Google Search Console. An article on Webmaster Central Blog states the reasoning for the re-branding is“to make sure that our product includes everyone who cares about Search.” After launching a website, the first thing we should do is create a Google Search Console account. Why? Because Google Search Console helps you understand how Google crawls, analyzes and indexes your website.
In order to use Google Search Console you need to verify ownership of the domain, you’re analyzing. The article points out that the term “webmaster” does not completely reflect everyone who uses Google Webmaster Tools. As such, Google has changed its free web service to include everyone who may use the tools.
Google announced two new features within the Google Search Console, the first one is the App Indexing, and the features include a Search Analytics report for your Android apps, and second is “Fetch as Google for apps”, which gives insights into how “Google sees the content within your Android app.” These features are likely the first of many new tools that will help Google Search Console users gain a better understanding of how they are servicing the modern-day user base.