5 SEO Mistakes to Avoid in WordPress
It is believed that WordPress is beautifully set up for Search Engine Optimization (SEO) built in core. We’re all fans of WordPress – but it is not all true, the core software does need a right direction when it comes to SEO. But even those of you who feels that you are doing quite a lot in terms of onsite optimization and getting not that much, you are probably making at least one of the following mistakes:
1. You are not providing an XML sitemap, according to google “Sitemaps are a way to tell Google about pages on your site we might not otherwise discover“. In simple words, a sitemap is simply a specifically formatted list of the pages on your site that you would like to be indexed by the search engines. You could create one by yourself otherwise that can be done automated with ease.
2. Selecting a poor Category and Tagging, the categories and tags provide opportunities for increased engagement and traffic, but the poor use of categories and tags can actually make a visitor to leave your site.
3. Not Defining Canonical URLs, according to Matt Cutts, Head of Web Spam at Google who works on SEO issues, Canonicalization is the process of picking the best URL when there are several choices, and it usually refers to home pages. But technically all of these URLs are different. A web server could return completely different content for all them. When Google “canonicalizes” a URL, we try to pick the one that seems like the best representative from that set.
4. Your Site is How Your Posts Look in the SERPs, you need to optimize your posts to get surprising click through rate if in case title or description is not strong enough to draw traffic.
5. Your Site for Google+ Authorship is not optimized, Google Authorship helps you to build credibility on the net which in turn benefit your business to grow and attract unexpected amount of traffic.