How to Optimize Your Ecommerce PPC Landing Pages
PPC (pay per click) is an effective way to reach individuals available on many different channels and drive traffic to your website. As nearly all ecommerce web sites these days are using some form of PPC advertising. If you want your PPC traffic to turn into leads and customers. because we know traffic is useless for ecommerce website, unless you find a way to convert it. On average, 98% of people that come to your website don’t convert. By using incentives, on tour landing pages , you can influence them for increase your conversion.
Make sure your landing page has information relevant to the ad , which the visitor clicked on to get to your site. It’s simple, direct the shopper to what they’re looking for. Presenting them with an incentive to join your mailing list. You can do that by offering visitors “access to exclusive emails with news, deals and sales” or something to that effect.
Certain promotions may be more well suited depending on your landing page content and your end goal for your PPC campaign. Here are three potential incentives to use in unison with your paid traffic campaigns.
- Coupon Codes
- Gated Content