Blog url shortener can now direct users to your app or site
, url shortener can now direct users to your app or site

Google announced that links created using its URL shortening service will direct users to the appropriate deep linked Android app, iOS app or site. the url shortener is now open to everyone! .

That’s a good news for developers who want an easy way to guide users to content within their mobile apps, along with a fallback link to the same content on their websites, in case the app in question isn’t installed. The main feature is that you can use just by going to the web page. But if you go to and login with your Google account, you’ll get analytics and history features for the urls you’ve shortened.

The URL Shortener also offers the capability of having short links deep link to content in your mobile apps. In order for this to be enabled, you must integrate with App Indexing for Android and iOS. After integrating, any short link which redirects to a web link that you have provided to Google through App Indexing will open automatically in your native app for your users.

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